Discover Your Path to Becoming a Full-Stack Marketer...

Get Certified As A Digital Marketing Strategist  

🖥️ Learn Online   🟢 Intermediate     ⏱️16.7 Hours

Advance your career with an internationally recognized certification in digital marketing strategy. Learn the eight critical disciplines (content, advertising, social media, and more) to becoming a full-stack marketer.

Become A Certified Digital Marketing Strategist

What's Included: 

• 10 Core Modules

• 105 Video Lessons

• The Customer Value

• Journey Handout

• The Customer Avatar Worksheet

• Core Message Canvas Worksheet

• The Full-Color, 149-Page Workbook

• 16-Page Final Exam Study Guide

• Digital Marketing Mastery Pacing Calendar

• 1 FINAL Exam

Plus, upon successful completion of the course and all Final Exam you will also receive:

• A badge designating you as a Certified Digital Marketing Strategist that can be hosted on your website, email signature and LinkedIn profile

• A digital, printable Certificate suitable for framing

• Status and recognition as a Certified Digital Marketing Strategist

Today’s Marketers Have To Be More Agile Than Ever Before.

Before reading any further, there are 2 terms you should know…

Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)

Specialists: those who choose a single specific route and focus their work only in that area.

Now that you know them, I want you to FORGET about becoming either of them…

…because one thing is certain in marketing today:

Generalists & Specialists Are Extinct

If that seems harsh, consider where your customers or clients are coming from:

Because they can only speak to their particular skill, specialists are limited in their abilities.

And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.

So what’s the happy medium?

Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.

Otherwise known as…

What exactly is a “T-Shaped” Marketer?

Every single facet of digital marketing can be used to inform the marketing strategy of another.

For example, you can use:

• Facebook Ads to build a larger email list…

• Email to encourage people to join your community, and…

• Community conversations to inform your content calendar.

in fact...

There are endless ways to connect all the skills in digital marketing:

A content marketer has perfected the art of growing an audience through organic traffic strategies.

But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…

• Keyword research to determine which blog post topics to rank for

• Data and optimization tactics for updating content and staying relevant, and

• Social media sharing to build authority and brand awareness.

In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.

But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…

• Email Marketing best practices

• The stages of the Customer Value Journey

• Community Management     

  And that’s where the picture starts to get a little bit clearer.             

As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).

You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.

But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.

So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!

And that’s why we created…

This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of any digital marketing plan:

Your customers.

And to do that, we kick things off by mastering 3 foundational topics:

• The Customer Avatar Canvas – WHO your ideal customers are

• The Core Message Canvas – WHAT your business offers to your customers

• The Customer Value Journey – HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:

• Content Marketing

• Email Marketing

• Social Media Marketing

• Community Management

• Digital Advertising

• Data & Optimization

• Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.

Not just once, but as a machine that turns your prospects into leads, and leads into customers.

After earning your Digital Marketing Strategist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.

Ryan Deiss

Ryan is the Co-Founder & CEO ofa DigitalMarketer. A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”

Richard Lindner

A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!

Kasim Aslam

Kasim (rhymes with “awesome”) is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.